What is inclusive design and why is it important?

Samuel Martin and Ellen Doyle have been leading the development of principles to help teams at NHS England design more inclusively. 

‘Inclusive design’ and 'accessibility' are often used interchangeably, but they are different things.  

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How we created a roadmap for the NHS website

James Higgott, Lead Product Manager for the NHS website, talks about how his team is using a comprehensive roadmap to help them focus on outcomes, not outputs.

We recently published an update to the roadmap for the NHS website (nhs.uk). This describes what we will (and won’t) do to meet user needs and organisational goals on the UK’s biggest health website.

Previously, the roadmap we used internally was more like a Gantt chart than a true roadmap. Each item had a start and an end date and a description of the output, not the outcome.

In March 2023, we made significant changes to how we created and presented the roadmap. This is how we did it.

How do you put a digital service on paper?

User researcher Fern Williams describes how we created a new paper patient registration form to complement the online ‘Register with a GP surgery’ service, allowing everyone to have a consistent user experience and leaving no one digitally excluded.

One of the guiding principles of the ‘Register with a GP surgery’ service is to be accessible and inclusive to all. Though there is a shift towards digital to make registering with a GP surgery easier and more convenient for both patients and practice staff, we haven’t forgotten the importance of developing a paper registration form for those who prefer not to or can’t use a digital service.