We had to follow the data, not our users

Chiara Garattini and Kate Burn explain how working in our Data and Analytics sub-directorate has challenged the assumptions of our user-centred design team.

A big part of early work on projects typically involves helping our colleagues to focus a bit less on the characteristics of their products and the requirements of their internal processes, and to instead start by involving users to understand their needs.

Therefore, it's been interesting to work on projects that required our team to get deep into the weeds of the process in order to, ultimately, put the focus back on users. 

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